Today, the internet is the primary place people go to find health information. As a business in the health and wellness industry – it only makes sense to capitalize on this. Unfortunately, many businesses use their websites for one purpose. To share their services and products – and that’s it. If this is you – you’re losing out on all the benefits a blog provides. And frankly, your website is probably pretty boring – encouraging people to click away.
So what are the benefits a quality blog can produce for you?
1. Drive traffic to your website
The health and wellness industry has grown tremendously over the last decade. More and more people are curious about how to improve their health. The amount of customers in this industry will continue to grow. There are literally trillions of people out there seeking health information on the internet. Providing helpful content and solutions will increase your website traffic.
For example, if someone has some nagging back pain – they’re pulling up google to see what’s out there to help them. They may type something like “natural back pain relief.” People are not looking specifically for your yoga studio, or chiropractic office, or massage therapy business.
However, if you provide helpful educational blog content, you will draw them in. Reasons for back pain, why natural cures are better than opioids, how your services will help. Your relevant, quality content has brought a potential customer right to you. You educated, and offered a solution to their problem.
A staggering statistic: small businesses that blog get 126% more leads than small business that don’t (Source ThinkCreative). Producing interesting, helpful content brings people in. They are also more likely to share your blog post with others. This invites more and more people to view your website and content.
2. Increase your SEO
Search Engine Optimization -a fancy way to describe the process of getting your website to rank higher in google. This is a huge benefit of blogging.
Where do you (and the majority of the population) go when looking for information about a product or service? Google. How often do you find yourself on the 3rd or 4th page? Never. More scrolling = fewer clicks. So how do you get your business moving up the ranks?
You could pay thousands for google ads. Or you could adopt a long term strategy focused on content. This produces high ranking search engine results organically. Consumer behavior research suggests people tend to trust high ranking organic search results. More than ads. Feelings of distrust and uncertainty are often associated with ads. People tend to have more trust for a high ranking result that without the ad indicator next to it.
Featuring a blog as part of your website will give you a 434% better chance of being ranked highly on search engines. (Source:Tech Client)
3. Become a thought leader in your industry
Providing consistent, valuable content to your customers shows your knowledge in your industry. People don’t just look to you for your product or service, but also for ideas and information. You become the expert, and people trust experts.
When you show up and freely provide helpful information without asking for anything in return, it makes you more desirable to work with. You will build more credibility and loyalty with your desired customers.
Constantly pushing your product and asking for money tends to push people away. It’s kind of like that ‘friend’ you have. Always asking for a favor: ‘can you watch my dog next week?’ ‘Do you mind picking my kid up tomorrow?’. After awhile, you almost avoid them. But those real, genuine friends – the ones who randomly show up with a coffee, or just check in to see how you’re doing. Those are the friends you want to spend your time with. The ones you’re willing to go out of your way for.
4. Develop stronger relationships and trust with your customers
When you generate steady valuable content in your blog, your customers start to get to know you better. They get used to your voice, and your unique personality. A blog is a great way to showcase these aspects of you and help you come across as your genuine, authentic self. People like to work with and buy from other people. Not a website with little value or personality.
Trust is often the biggest issue when buying something online. Is the product or service legit? Is this worth my money? Consumers want information before making a purchasing decision. In fact, 47% read 3-5 pieces of content before considering making a purchase (Source: Hubspot) Even more of a reason to show up for your customers.
5. Increase your sales
Ultimately, sales and generating income are the reason you’re here. You’re passionate about the health and wellness industry and what you provide – but you still need to put food on the table. All the tactics listed above are going to work together to drive this final, important point. More success for you and your business.
Blogging increases brand awareness. Your online visibility. Consumer trust. More traffic, more leads – it all results in more sales.
For a blog to provide these benefits – consistency and quality is key. Writing a short blog post every few weeks is not going to cut it. Blogs should be at least 1,000 words in length and posted at a bare minimum of 1/week. More is better in this case. Time can be the biggest barrier businesses face in making this a reality. It takes time to produce this type of quality content, and most business owners simply don’t have it. This is why many turn to outsourcing their blogging.
Finding a health and wellness copywriter is the best way to help. A copywriter takes the blogging off your plate and provides you with exactly what you need to take your business to the next level.
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