What is a copywriter? (and why do I need one?)

If you’re like most people, you’ve probably never heard of copywriting. And no – not copyrighting.

Copywriting. 

In a nutshell, copy is text that sells.

It’s an art of using words to persuade and influence people.  

Copy is written content that serves a purpose. It can be used for advertising, marketing, or increasing brand awareness. The difference between general content and copy is that all copy should have some sort of ‘call to action.’ 

A call to purchase your product. Join your email list. Follow you on social media. Or simply learn more about your business and what you stand for. Everything should be crafted with a purpose in mind for your followers.

Got it – but I can write. Do it all the time. Why not just do it myself and save money?

You could totally do this. But when it comes to running and growing your business – it’s all about where you want to spend your most valuable resource. Your time.

Do you have the bandwidth to put together clear, compelling content on a consistent basis?

What about employing SEO strategies to make you more visible to google?

Copywriters do. We take time to research relevant topics. We keep up with trends, and what your ideal client is interested in. 

Partnering with a copywriter may be the smartest business decision you make.